Thursday, March 11, 2010
   
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Dick Greenwood's Blog

Thank you, Ira

 Some things I am able to let pass without offering a comment, but others simply must be noted.  The other day, when he called me to tell me he was calling it quits at the end of December, I knew that I couldn’t let Ira Black’s retirement from Nor’easter go by without my comment.

 

It was just about five years ago that I wrote an e-mail to Ira, stating that I loved his magazine but thought it would benefit from the voice of someone who was a newcomer to boating.  Being the hands-on publisher that he was, within an hour I received a response, telling me to let him look at 1200 words and that then he would let me know if he agreed.  He published the piece I sent in—I’d been writing it in my head, so he received it a couple of hours after he wrote to me—and the rest is history.  When the check arrived, I was thrilled.  I don’t know how good it’s been for Nor’easter, but the experience has been great for me.

 

You may be surprised to know that I didn’t meet Ira face-to-face until about six months after I started writing a regular column.  When you’re a “stringer” for a magazine—that’s a writer who is paid on a per article basis—it’s not unusual to have very little direct contact with the magazine or its staff.  When I did meet him, he was staffing a Nor’easter booth at a boat show.  I recognized him at once and walked over.  Holding out my hand, I said, “Hi, I’m Dick Greenwood.  I just wanted to introduce myself.”  Ira didn’t even blink.  He shook my hand, said, “Oh, that’s nice,” and went back to handing out magazines to boat show attendees.  I didn’t hear from him again until four months later when he called and invited me to the magazine’s Christmas party.  When I arrived I expected to be shuffled to a table in some remote nook.  I was surprised when I was seated at the main table with Ira.  From that moment on we were friends.

 

Ira never tried to influence what I wrote about and seldom commented on what I wrote, but as time went by it was Ira who allowed me to broaden my horizons beyond my column.  Even though I’m not a sailor, it was Ira who put me on the starting line for the Volvo Ocean Race that was gathering in Annapolis for the start of one of the final legs.  It was Ira who suggested I interview boat builders, boat insurers, boat fixers, and boat racers.  His list of suggestions was as long as his imagination is deep, and his willingness to let me try something new never ceased to excite me.  I think the only piece I ever wrote that Ira didn’t quite approve of was an interview I did with Juke the Waterman, after Ira had moved from publisher to editor at large.  Juke is Ira’s friend; I’m not sure Ira approved of my invading Juke’s privacy.  Truth be told, I’ve always regretted doing the interview; but Ira never mentioned it to me.

 

At the risk of blowing his cover, I have to tell you that the Ira Black who is so well known up and down the Bay is a very different fellow than the guy with whom I enjoyed many lunches and conversations.  Most people perceive him to be a gregarious, outspoken, jokester.  While the man knows countless jokes and has a wonderful, flashing wit, he is surprisingly self-effacing, quiet, and carefully spoken.  A combat veteran who won two Combat Infantry Badges, the mark of a true combat soldier, a guy who has looked it in the eye, Ira is resolute, measured, and decisive.  He is not a guy who jumps into situations without carefully assessing them.

 

I will miss Ira Black.  In many ways, although I’m at least a day or two older, he has been a mentor to me.  He opened his magazine to my ideas; he never censored or challenged what I wrote.  And while I’m sure there are times he cringed when he read what I had submitted, he never argued or suggested that I might have handled an assignment in a different way.  From beginning to end, he has been my friend; I will miss that friend and only find comfort in the knowledge that whatever the future brings to him it will be filled with quiet humor and tremendous integrity.

ontact Dick at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Keeping the Hounds at Bay

I read the trade papers—of course, the word “papers” is a tad inaccurate, since I read them online; but you know what I mean—and couldn’t help but chuckle today when I read this:  The Palm Beach Marine Flea Market and Seafood Festival is set for Feb. 26-28 at the Palm Beach Kennel Club in West Palm Beach, Fla.”  You get the joke don’t you?  Come to think of it, I wonder if the organizers got it…  Holding a “flea market” at a kennel club seems a bit like bringing coals to Newcastle if you ask me.  You’re not laughing, are you?  Do we even use the idiom “it’s like bringing coals to Newcastle” anymore?  Maybe I should just let it go.  Still, I can’t help wondering what they serve for food at the kennel club.  Sorry, I’ll try to behave.

Generally, despite some odd choices of venues and even odder descriptions, the boating industry seems to be picking up.  At least that what the trades will have us believe.  I’m all for believing positive things, so I’m happy.  As I read, I find that more and more marine-related  businesses and manufacturers are hiring people back, that they’re introducing new product lines, and that attendance at events is on the upswing.  All of that sounds good to me.

I wish I understood the economy, I really do.  I was watching television last night and two journalists were having a very frowny conversation—I just made up the word “frowny”; hope you don’t mind—about the “state of the economy.”  They kept talking about the “disconnect between Wall Street and Main Street.”  After about five minutes, I have to admit, my eyes glazed over and I decided I must live on Back Street.  I didn’t have a scintilla of an idea of what they were talking about. 

Here’s the way I see it:  Wall Street folks are mostly interested in lining their pockets; Main Street folks are mostly interested in mending the holes in their pockets; Back Street denizens are just thankful to have pockets.  When I hear of someone being paid $3 million in a bonus, I ask myself, “Why wouldn’t he take that money and immediately retire?”  To most of us, $3 million dollars would ensure a nice retirement.  “Nice” hell!  It would provide us a luxurious retirement.  But that’s Main Street thinking.  For a Wall Street thinker $3 million dollars is “bonus money”; that money would only whet the appetite for more.  Of course, those of you who are my neighbors on Main Street and Back Street know the sting of where that $3 million dollars comes from.  We know it comes from higher mortgage rates, higher interest rates on our credit cards, higher gas prices.  In our heart of hearts we know that we’re kicking in that $3 million dollars.

But I’m still happy that things are taking a positive turn.  Let the folks in Florida have their flea market with the hounds; they’ve suffered through this mess with the rest of us non-Wall Street chumps.  With any luck things will continue to get better, 2010 will be a dynamite year, I’ll sell my boat and buy that new one I’ve been lusting after, and everything will be hunky-dory.  No matter how good it gets, however, I still don’t want to sample the fare at the kennel club.

ontact Dick at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

   

Ruminations on the Boating Industry

 I hate getting involved in the up and down discussion of the “boating industry.”  To me boating is a sport, a pastime, a love that has very little to do with dollars and cents.  (I’m struggling to resist the temptation to mention how little sense we have to be so willing to part with our cents, but I’ll try to resist.  Wait a minute!  I just did it, didn’t I?)  But as much as I hate it, it still comes up in so many conversations, that I’d be remiss to ignore it completely.

 

The other day I was talking with Woody at Haven Harbour—I know I bust on Woody in my column, but he’s really a very sage character, someone who has an exceptionally keen insight into the boating scene from all angles—and Woody was telling me how Haven Harbour is coping with the downturn in the economy.  It was pretty interesting to hear.  In case you don’t know it, Haven Harbour, where I’ve kept my boat for the past three years, is an upscale marina, focused on the total experience.  It has a pool, food service, fuel docks, lots of bathrooms, you name it.  It’s really top shelf, and I’m not writing an ad here, only trying to establish Woody’s “creds.”

 

So we’re talking and I asked him how they were coping with the downturn.  His response was a bit surprising:  “We’re marketing harder.  We’re going to more boat shows, selling the services that we always provide—bow thruster installations, paint jobs, re-powering, etc.—and working with people to see that this is a good time to get these things done.”  It was such a sensible approach, that I thought it noteworthy.  Sometimes common sense is overcome by panic, but they’ve turned a down situation into an opportunity and, in the process, found a way to avoid layoffs or cutbacks in the hours of their staff.

What brings this to my immediate attention here is a piece I just read in Trade Only, an online newsletter that comes out every day, highlighting the current events and thinking in the “boating industry.”  As I said, I don’t like getting involved in such grown-up conversations, but today’s installment caught my attention with an article about the necessity of cutting back on the number of boat shows.  Right now, the author noted, there are about 300 boat shows put together each year.  He, along with others in the industry, suggests that 90 would be a better number. 

 

I have to admit that I’m of two minds on this issue.  On the one hand I think there’s a lot of sense in that.  Given the cost—we’re talking tens of thousands of dollars for each dealer—spent on entering these shows, I can appreciate that the ROI isn’t what they’re hoping for.  But then the boater guy in me, the guy who feels good just being on the dock and being able to go on a lot of boats I could never own, being able to go on and run my hand over the woodwork and drool over the electronics, says, “Hey, wait a minute!  Does that mean you’d cancel the Bay Bridge Show so people are forced to go to the Annapolis show?  Or vice versa?  Does that mean you’d cancel that nice little show in Timonium or the larger one in Baltimore?

 

What exactly does it mean?  I think I know the answers.  What do you think?

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Things to do during your winter break...

I don’t know what anyone else does during the off-season, but my boating related-time will mostly focus on the Coast Guard Auxiliary.  I’ve been a member for four years now and am continually impressed with how much the organization gets out of volunteers.  I, for example, serve as the Deputy Director for Education, helping to improve and expand the public education offerings of the organization.  In the Department we have a national staff of about 50 people, men and women from all over the country, who work together to get the job done.  We’re a virtual organization; we almost never meet one another, but we work together as if our desks were in the same room.

Many of us are teachers or retired teachers; all of us are focused on one thing:  promoting safe boating.  That’s a fairly lofty mission, but none of the folks I’ve met or talked with have a “holier than thou” attitude; most just believe in what they’re doing and are willing to do the work it takes.  Right now I’m working on a training unit that we’ll send out to all the districts; hopefully, they’ll use it to improve the quality of the instruction.

Earlier this summer my project was helping to move our boating skills and seamanship course through the NASBLA—that’s the acronym for “National and State Boating Law Administrators, the group that works to ensure some degree of uniformity in boating laws—approval process.  It’s hard to tell what I’ll be doing next.  You probably know that the U.S. Power Squadron (USPS) also offers courses.  There’s not much difference in the offerings of the two organizations.  The Power Squadron usually uses the same textbooks we use, and they also have to get NASBLA approval.  The thing I like, and a major reason why I joined the Auxiliary, is that if you’re a member of the Auxiliary you can take the courses for free.  “Free” is one of my favorite words; comes right after “deep discount” in my list of loved words.

No matter which organization you take a safe boating course from, I can’t overemphasize the value of taking one.  The statistics showing how the boating accident and fatality rates soar among boaters who’ve never had a safe boating course are enough to make any thinking person take note.  Don’t take my word for it.  Google “boating safety statistics” and see for yourself.  After you’ve done that, add up the time you have available over the winter, think about how nice it is to be spending time with other boaters, then sign up for a course.  You can usually find a schedule of courses by Googling—how did we ever get along without Google?—“Coast Guard Auxiliary,” or go directly to www.cgaux.org, and follow their links to the nearest flotilla and courses.  Your Winter will be more tolerable, and come Spring you’ll be less likely to become a statistic.

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Hi! I'm a Mac!

Am I the only person in the world who’s being driven crazy by “systems” that purport to be intended to make my life easier?  The biggest, and for me the most irritating, offender is the voice mail systems that seem to have been installed in every business’s contact chain. This past week, owing to a computer virus I got a month ago from which I’ve been unable to fully recover, my computer is given to stopping and rebooting in the middle of a job or a Skype call, I decided to end my 31 year relationship with PCs and bought a Mac.

 

When I asked the Mac salesman if the new machine would accept my Adobe software, he told me there would be no problem at all. I asked him the same question, changing the wording only slightly each time, three times. Every time he promised me a problem-free changeover. I don’t have to tell you what happened, do I? So on Friday, when I was supposed to be writing, I spent the day talking with Adobe. “Talking” is a bit of an optimistic euphemism in this case. I spent about five and a half hours on the phone; of that time I probably spent three hours on hold and one hour saying, “I’m sorry, but I can’t understand you.  Would you please repeat that.” I spoke with a really nice person who was in Manila, a polite guy who was in India, and another well-spoken fellow who was somewhere in the U.S.

 

None of them could ever really help me. It seems that because I upgraded my software online and don’t have disks, I have to buy an upgrade for the previous version so that they can send me disks that I can then use to convert from PC to Mac. If that sounds convoluted to you, you should hear it when you have 3 hours of elevator music echoing in your head. We did come close to making headway with one program. They told me the disk I had was designed to run on either PC or Mac, so I asked if they’d stand by while I uploaded it. They agreed and I began the process.

 

After only a couple of minutes my Mac told me the upload was complete. I gave out a small cheer and asked the telephone rep if he would wait while I tried to run the program. He said he would.  When I tried to run it, I got an error message. Having been on the phone about four hours at this time, I almost cried and asked him what he thought was wrong. He told me he couldn’t help me but would transfer me to a technician. After waiting another 15 minutes, more elevator music, the technician came on. I explained how my day had gone, how I’d been lied to and passed from one person to another, and what my current problem was. He listened very calmly; then he said, “I understand. Now, sir, I can help you with this problem, but we’ll be on service time.” I thought I knew but still asked him what “service time” means.  He told me, politely and with a sweet, calm voice, “That means you will have to pay $20 per minute for technical assistance.”

 

Children may read this blog, so I won’t tell you what I told him he could do with his assistance.  Whatever happened to “Hi, my name is Dorothy.  How may I help you?”

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Boat Dealers – Time to Learn from "The Boss"

It’s a funny thing how disparate ideas and events coalesce. Yesterday I was reading a boating magazine and read that a handful of boat dealers/brands are going to give people an opportunity to run a boat at the Annapolis Power Boat Show. I thought, as I was reading the piece, “Hmmm, that’s a nice idea; more things like that should be done.” Then I read on and learned that the program was an all day affair that featured a continental breakfast and a lunch and cost $100.  I was less enthused at that point.

 

So last night I went to a Bruce Springsteen concert in Philadelphia and was still carrying the notion of the test ride in my head when something surprising happened:  about an hour into the concert, Bruce moved off of the stage, into the middle of the audience, and allowed the fans to return him to the stage, mosh pit style.  He lay flat and the fans in the standing room group held him up on their outstretched hands and moved him, one hand at a time back to the stage.  Here was this mega-star rock musician, a man of enormous talent and wealth, placing his body and health in the hands of a group of folks who by this time in the night had consumed enough beer to float a good sized express cruiser.

 

What do the two things have in common? Well, reflecting back on the “test ride” idea, it suddenly seemed like another way for dealers to make a buck when what they should be doing is thanking heaven for every working stiff who hasn’t been scared away from the marketplace and is still willing to give boating some serious thought. I know that dealers have been hard hit by the economic downturn—we’re all feeling it in one way or another—but it sure seems to me that they’d entice more people if they made the trial run a bit more palatable. How about “test ride for the price of fuel”? Surely they can figure out the cost of the fuel that would be consumed.  Or maybe “pay $100 for a trial ride and we’ll take 10 times that amount off of the price of your purchase” would do it.

 

What I’m saying is that hard times call for a hard take on what will and won’t work.  Offering me a cheese Danish and a cup of coffee, a burger and a coke, and a ride for $100 isn’t going to get me to commit.  I’ll be surprised if it gets many people to take the plunge. Boat dealers should learn from The Boss and place themselves in the hands of their constituents; they should trust that the contact will bring dividends and make for a more harmonious relationship.

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